Roles: Photographer, Graphic Designer
Client: City of Stanton
Location: Stanton, CA
Inspired by clients who wanted to capture the true “spirit of Lake Tahoe,” I developed the full brand identity for Tahoe Blue Bliss, a Northern California–based water brand. The goal was to create a look and feel that resonated with outdoor enthusiasts while using off-beat humor inspired by brands like Liquid Death and Old Spice to play into the idea of it being a cult favor. The result is a brand that reflects the clarity, energy, and allure of Lake Tahoe, designed to feel both adventurous and give consumers a chuckle or two.
